Just a short blog today friends, because it’s all about the quality of the relationships we have with our customers that counts, not the number of likes on Facebook or Instagram.
“Success depends on the brief. If the brand’s objective is to grow its social media following, that is a tangible metric to benchmark. Equally success might be finding real micro influencers who talk directly to a very relevant consumer pool, and you see tangible engagement benefit of that. Success might be selling out of a product line in store. Brands are finally realising that engagement is so much more important than number of followers. Engagement shows that people really are listening and caring, and commenting.”
Emma Gregson, Director, ITB in the Voice of the Influencer report.
We couldn’t have said it better ourselves.
