How Voice Search Will Disrupt Promotion in 2020
Imagine you’re the CEO of a profitable company, and your job is to make sure that it fails. Faced with the above scenario, what would you do? Half the number of hours that you…
How to Make Your Brand Stand Out on Amazon
Turmeric... If you enter the word Turmeric into Amazon.com you'll get over 5,000 results. Most of the images show a white-labeled standard size bottle with TURMERIC written in…
To Influence Buyer Behaviour: Think Global, Act Local
Sir Patrick Geddes was a Victorian Scot and one of the greatest forward thinkers in history. Gardener, biologist, conservationist, social evolutionist, peace warrior, town planner…
The Power of Falling In Love With Your Brand
While it’s absolutely possible to build a brand without passion in the short-term, it’s almost impossible to sustain it in the long run. I used to work for a guy we called ‘Tony…
How to Use Blogging Effectively for Your Content Strategy
So you have your brand: now you need a digital marketing strategy and to start a Blog because? It's a cheap way for your company to communicate with existing and potential…
Why Our Customer Relationships Are About Quantity Not Quality
Just a short blog today friends, because it's all about the quality of the relationships we have with our customers that counts, not the number of likes on Facebook or Instagram.…
Amazon Post-Purchase Email Hacks You Need to Know
I had a call this week with Feedback Genius, the email automation software service, to try to better understand why review conversion is so low (currently less than 5% for…
UPDATE: Back End Search Terms Guide for Amazon Sellers
You might be aware that last month Amazon officially announced it had reduced the Search Term length allowed from 5000 bytes down to 250 bytes. Here's the announcement Amazon made…
Brand is About the Customer, Reputation is About the Company
A week in politics is a long time, just ask David Cameron from Prime Minister who gave us the referendum to ex Prime Minister in less than a week. He didn’t only lose his job, he…